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Bill Bien


Global Head of Strategy and Marketing

Bill Bien has held the position of Head of Strategy and Marketing for Philips Lighting, the global leader in lighting, since January 2015. His focus is on driving the strategic direction of the business, building the brand and delivering a strong integrated marketing capability to underpin the company’s growth plans.


Prior to joining Philips, Bill had a career with Waterstone Management Group in San Francisco, California. His career has also focused on strategic consulting for start-up businesses and Fortune 100 high-tech industry leaders in the USA.


Bill has worked in senior management roles in marketing, business development, strategy and sales for Telstra in Australia and Cisco in the United States, as well as the Boston Consulting Group in Asia.  His marketing work has won global awards for branding and enterprise marketing campaigns.


Bill has extensive international experience in strategy development in the technology sector and the Internet of Things, international marketing, services business development, and corporate development.


He was born in the US and holds a Juris Doctorate from Stanford Law School and a BA in Economics and Chinese from Ohio State University.

Bill Bien
Last updated: May 27, 2016