Rise and dawn of Floralis Genérica lit by Philips

The world’s biggest moving steel flower gets LED lighting makeover

June 11, 2015


Buenos Aires, Argentina – With a combination of underwater and surface-mounted LED lighting, Royal Philips (NYSE: PHG, AEX: PHIA) is helping to restore the iconic Floralis Genérica sculpture in the center of Buenos Aires, Argentina. The enormous 23 meter high sculpture that weighs 18 tons has been given a complete facelift.  Every morning at 8.00am the flower’s gigantic petals open to greet the day and close at sunset with an array of beautiful colors reflecting from its polished steel surface.


Philips placed LED lighting (Philips ColorReach Powercore luminaires and Philips ArchiPoint iColor Powercore RGB) at the lower ends of each petal, at the center of the sculpture and in each of the four Floralis pistils. The complete lighting system can be controlled remotely by a computer to create dynamic lighting effects. Philips also provided LED spot lighting (C Splash 2 LED) that is submerged in a pool surrounding the giant sculpture.


The sculpture was originally created in 2002 and has just been restored. It was a gift to the city by the Argentine architect Eduardo Catalano. Catalano once said that the flower "is a synthesis of all the flowers and is both a hope that is reborn every day to open."  


Philips is also proud to illuminate other iconic places like the ‘Monumento a los Españoles’ ; the Metropolitan Cathedral ; Monument to Güemes, in the province of Salta; and has already completed 56,000 out of 91,000 streetlights it is replacing in the City of Buenos Aires with new connected LED street lights. Once the installation is completed this will enable the city to reduce the amount of electricity it consumes for lighting by 50%.

Floralis Genérica

Floralis Genérica

Floralis Genérica

For more information, please contact:

Philips Lighting Communications
Santa van der Laarse
Tel. +31653400056
Email: santa.van.der.laarse@philips.com


Philips Latam Communications
Sabrina Guidi
Tel. +5511969105930
Email: sabrina.guidi@philips.com


About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.